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The Year At A Glance | PotomacBeads

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In 2022 Nathan and Allie set HUGE goals. These 22 goals helped to shape the general direction of the company but many priorities changed as the year progressed. While this was the most "No"s to accomplishing our written out 2022 goals, many great things goals did get checked off and we are setup for success in 2023.

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January 2, 2023

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January 2, 2023
hands making beaded jewelry

In 2022 Nathan and Allie set HUGE goals. These 22 goals helped to shape the general direction of the company but many priorities changed as the year progressed. While this was the most "No"s to accomplishing our written out 2022 goals, many great things goals did get checked off and we are setup for success in 2023.

Looking Ahead to 2023

2022 Year End Update

2022 Goals

  • 1. Establish measurable goals all departments - YES
  • 2. Lean practices with KanBan cards across fulfillment center - NO
  • 3. More frequent live sales (at least 2x/month), including live from factories - NO
  • 4. Grow relationships with vendors - Travel to 3+ internationally. - YES
  • 5. Launch 12+ new Amazon Products/Kits/Bundles for beaders - YES
  • 6. Launch 5+ crystal shapes, colors, finishes, and enhance quality.- YES
  • 7. Launch 2-4 Metal Shapes including 1-2 more infinite clasps - YES
  • 8. Launch 25+ kits/collections - YES
  • 9. ERP Improvements: Linking projects to products, review integration, move customer care chat & more - YES
  • 10. Additional Hires: Purchasing, 2 Production/Fulfillment Specialists. Marketplace manager, Director of Sites, Media Buyer, 2 Writers, Lead Editor, Graphic Designer/Page Builder, Content Strategist, Conversion Optimization/Data Analyst. - NO
  • 11. Experiment with at least 5 additional non-core products (wreaths, craft kits) - NO
  • 12. Acquire at least 1 new business in craft/creative vertical (2022-23 goal) - NO
  • 13. Production & Fulfillment Goals: Reduce avg order pick time by 30%, reduce production time for kits and boards by 30% - YES / NO
  • 14. Designer Kitting (2021 goal) - NO
  • 15. New Friday afternoon email: What is New & Highlighted - NO
  • 16. 90% average inventory stock rate on site - NO
  • 17. Hire new content creator and people for content program (3-4 total people) - NO
  • 18. Hold 4 Live Class Workshops / LIVE Event- In-person preferred
  • 19. Complete 150+ "How to Bead" content pages, including community members creations
  • 20. Complete the How-To-Bead Subscription program (2021 goal)
  • 21. Subscription Box Ad-Ons (2021 goal)
  • 22. Start a magazine/catalog hybrid (By 3rd Quarter 2022)- YES

Despite the challenges of 2021 we were proud of our company, community and relationship growth over the last year. We are excited to share with the PotomacBeads community all the exciting plans we have for the coming year. Bring on 2022!

2021 Goals

1. Launch new Website (Spring 2021) - Yes
2. Complete our ERP migration, and set up for purchasing, people, warehouse management - Yes
3. Subscription box add-ons (Spring 2021) - Partially
4. Installation of packaging machine - Yes
5. Advent Calendar (Fall 2021) - Yes
6. Launch line of Clasps (Spring 2021) - Yes
7. Launch new brand (Storytelling & Children vertical) - No
8. Complete "How to Bead" pages - Partially
9. Amazon product launches (6+ through the year) - Yes
10. The Beading 12-Step Program - Partially
11. Add 25+ new Kits - Yes
12. Acquire a new business in the craft/creative vertical (2021 or 2022) - No
13. Develop a line of thread - Yes (DragonThread)
14. Designer Kitting - No
15. Create 1-2 new Czech glass beads - Yes
16. Create 3-4 new metal design beads/findings - Yes
17. Create 15+ new Potomac Crystal shapes - Yes
18. Add 20+ new colors to Potomac Crystal bicones, rounds, & rondelles - Yes
19. Hire & Train a new Content Creator - No
20. Create more structured departments and defined roles within them - Yes
21. Overwhelmingly positive reviews (4.5+ stars on any 5-star systems) - Yes

Looking Back